Confidential

2023

PitchBook Mobile Redesign

Context

PitchBook Mobile had been designed as a desktop companion. Users have started using it as their primary research tool, but the product wasn't designed for that reality.

Users tapped through 5-7 screens to find basic company information

Users tapped through 5-7 screens to find basic company information

68% search abandonment due to 17 desktop-inherited filters

68% search abandonment due to 17 desktop-inherited filters

Each entity type had inconsistent navigation

Each entity type had inconsistent navigation

Architecture couldn't scale without custom implementation

Architecture couldn't scale without custom implementation

Retrospective